About Us

  • Matthias Hirsch

    Matthias 'Motzi' is the oregano gangster behind Gipfelhirsch, screams 'it's the fennel countdown' at the top of his lungs during sport and is the creative digitization fairy. As the founder and master of the operational business, he takes care of quality, production and social media

  • Jonas Rudin

    Jonas is our local sustainable sourcing expert. He gives Motzi feedback with extreme passion, works on cool new concepts in the background and expands the summit deer network. He is obsessed with the topic of sustainability and transparency and this spark spreads to everyone.

  • Amanda Hirsch-Hüsler

    Amanda is the data genius behind Gipfelhirsch. Combine that with her actual job as the process fairy, she likes to question everything and everyone to get the best out of everything. And she does this with great success. What sometimes comes across as critical is meant with a lot of care which is reflected in our products. Only the best! ← The motto of Amanda

  • Andreas Hirsch

    Andreas is our engineering talent. He pushes to optimise our production and enables your favorite product to be manufactured with a big scoop of love mixed with quality and precision.

  • Matthias Brunner

    Matthias 'Matt' is our business genius and pushing for efficiency like no other. He's also got a way with seeing the bigger pictures and is accelerating our push on the transparency platform. More data ahoi!

    His background is in supply chain management, business development and has a big heart for food startups.

  • Deborah Frey

    Deborah is our production expert. She produces most, if not all, of your favourite products and does so with great expertise. She's got a passion for detail and we can see this reflected in the products. Lovely!

  • Biene Maja

    By far the oldest member of the team - Biene Maja is out 41 year old VW T3 van, that we love to take to market, camp out, cook lunch in and chill out with. We love to travel in style!

    No LinkedIn 😔 

Board of Advisors

We would not be where we are without our board of advisors.

At Gipfelhirsch we believe it is critical to receive unfiltered feedback on all strategic topics that we face.

  • Oliver Stahl

    Oliver is an Entrepreneur and Investor in the Food and Beverage industry and pushes us exactly where it 'hurts' - He has a unique view of the industry and brings feedback with incredible precision.

    With passion he pushes for the next generation in food-tech, be it as a sales executive, business angel, lecturer or panel member & keynote speaker.

  • Helmut Rudigier

    Helmut is our heavy-weight when it comes to business development, manufacturing and technology.

    He brings valuable insights from a corporate perspective and pushes us to strive for excellence whilst staying true to our mission.

  • Johannes Dedenbach

    Johannes is a business angel and startup mentor with a background in manufacturing in the automotive space. Now this may not sound similar to what we do but all the data crunching that Gipfelhirsch is doing needs one thing: Not reinventing the wheel.

    Johannes helps us to avoid mistakes and shows us how other industries have solved similar problems. He combines this with a critical view on the F&B industry and helps us go international.

  • Gipfelhirsch's Quality emblem


    using high quality raw ingredients means we can supply nothing but the best. We aim to source bio-certified and fresh products. Fairness is an important aspect. Here you can find out more.

  • The innvovation lightbulb - we get inspiration from everywhere.


    we innovate through unique products, mass-customisation and novel production methodologies.

  • We are proud and Swiss - we manufacture with love in a beautiful country


    swiss-made stands for high quality products and artisanal innovations. We convey brand value through being proud producers in Switzerland.

  • We are passionate about what we do: great products


    we are passionate about what we do. Putting an extra amount of love and effort in our products is our key and we have taken this to heart.

  • The customer always comes first.

    Customer Focus

    the customer is king and queen! We take on feedback and let customers influence our journey together. Transparency of how we do things creates trust in us as a company.

  • A hand with a plant growing in it: Gipfelhirsch's focus towards sustainability


    with sustainability at the core, we ensure that we reduce our environmental impact through local sourcing, where possible, whilst protecting farmers and enable fair pay.

  • Our mission is to reach the top of the mountain (of flavour)

    Our Mission


    High-quality products, carefully prepared and blended, beautiful to look at and delicious to consume.

    A whole untapped world of spices and flavors is waiting to be explored with us.

    Transparency is key - we put facts where our mouth is: Gipfelhirsch Transparency Project

  • Great products for great people: Gipfelhirsch packages are delicious.

    Our Products


    We bring you exotic spice blends and unusual spices from all over the world, unique cordial blends and the basics – all at the highest quality.

  • Natural resources are worth protecting. Gipfelhirsch reduces and reusess so that we can source the best quality.

    Our Resources


    Our love of nature means we design our products with awareness and consideration; this is just as important as high-quality ingredients, because this is how we drive a sustainable economy. Over at our /packaging page you can find out more details about our sustainability approach.